According to Third Coast Interactive, Inc. CEO Steven C. Wyer, fact checking is now a regular part of Google Search. Wyer shares more in the following Q&A.
Q: Why has Google added source verification to certain search queries?
Steven C. Wyer: The fact that fake news has become a problem really isn’t news at all. There’s so much misinformation out there that Google felt it necessary to have a way to visibly notate hot topic search queries as either fake news or legitimate information.
Q: Google is not the only website to take an interest in fake news recently, is it?
Steven C. Wyer: No, in August of 2016, social media giant Facebook actually fired an entire editorial team for presenting satirical news articles and conspiracy theories as real news.
Q: Is it really necessary to monitor the content that readers are offered when they perform a Google search?
Steven C. Wyer: There’s virtually unlimited information out there on the web and much of it is based on little more than flights of fancy. That’s never been more evident than with the 2016 presidential election, where supporters from both sides threw out erroneous claims about each other. While people are certainly entitled to believe what they want, it is important to flag articles as potentially untrue for those people seeking the truth.
Moz recently announced a new partnership with consumer review site Yelp that allows customers to manage data and claim listings directly through Moz Local, reports Steven C. Wyer. Third Coast Interactive, Inc’s Wyer says this comes on the heels of another major upgrade for Moz customers, advanced duplicate detection.
According to Steven C. Wyer, new Moz Local packages were unveiled in November 2016 and integrate with a number of important business tools, including Google My Business and Apple maps. Reputation monitoring and management, along with listing alerts, remain an essential feature in the Moz lineup of services, says Steven C. Wyer.
The partnership between Yelp and Moz Local is the first of its kind, reports Steven C. Wyer, and one that will enable marketers to use Moz data management tools to manage Yelp listings directly from the Moz Local control panel.
In this brief Q & A, Steven C. Wyer of Third Coast Interactive touches on Google My Business, AdWords, and location extensions as a means of advertising.
Q: Does Google My Business work for mobile users?
Steven C. Wyer: Google My Business allows a business owner to have products or services found via mobile or desktop. It uses location extensions such as Google Maps to help customers easily contact and navigate to their desired location. Google My Business features a number of enhancements including 360° virtual tours, reviews, and social media.
Q: What is a location extension?
Steven C. Wyer: Location extensions work behind the scenes to target customers within a specific geographic location. They are an important component to localized marketing. Businesses who do not utilize location extensions may lose customers to those that do.
Q: What is PPC marketing?
Steven C. Wyer: PPC, or pay per click, marketing is a method of advertising where a company only pays when their content has been accessed by a consumer via search engine results or banner ads. Pay per click marketing products such as Google AdWords list a client’s business relevant to specific search engine queries. For example, fictitious New Orleans-based Sample Coffee Co. would place an ad tagged with “New Orleans coffee shops.” When a Google user inputs that search term, Sample Coffee Co. would show up as a top result with the option to have a more prominent display to the side. Google AdWords users have complete control over their marketing costs and posted content.
Q: How do I sign up for a Google My Business/Google AdWords account?
Steven C. Wyer: Business owners may sign up for Google’s advertising services by visiting business.google.com. Here, they will be given the option to open up a free Google My Business account and add premium paid Google AdWords content.