Q & A with Steven C. Wyer | Google Business Services

In this brief Q & A, Steven C. Wyer of Third Coast Interactive touches on Google My Business, AdWords, and location extensions as a means of advertising.

Q: Does Google My Business work for mobile users?

Steven C. Wyer: Google My Business allows a business owner to have products or services found via mobile or desktop. It uses location extensions such as Google Maps to help customers easily contact and navigate to their desired location. Google My Business features a number of enhancements including 360° virtual tours, reviews, and social media.

Q: What is a location extension?

Steven C. Wyer: Location extensions work behind the scenes to target customers within a specific geographic location. They are an important component to localized marketing. Businesses who do not utilize location extensions may lose customers to those that do.

Q: What is PPC marketing?

Steven C. Wyer: PPC, or pay per click, marketing is a method of advertising where a company only pays when their content has been accessed by a consumer via search engine results or banner ads. Pay per click marketing products such as Google AdWords list a client’s business relevant to specific search engine queries. For example, fictitious New Orleans-based Sample Coffee Co. would place an ad tagged with “New Orleans coffee shops.” When a Google user inputs that search term, Sample Coffee Co. would show up as a top result with the option to have a more prominent display to the side. Google AdWords users have complete control over their marketing costs and posted content.

Q: How do I sign up for a Google My Business/Google AdWords account?

Steven C. Wyer: Business owners may sign up for Google’s advertising services by visiting business.google.com. Here, they will be given the option to open up a free Google My Business account and add premium paid Google AdWords content.

Steven C. Wyer

In 1992, Steven C. Wyer founded Wyer Creative Communications, Inc., a direct marketing company catering to the financial services industry. Utilizing state-of-the-art technology to integrate two national call centers, Steven C. Wyer built a business that was later inducted into the Nashville Chamber of Commerce Hall of Fame. In 1999, Steven C. Wyer’s company was chosen as the fastest growing company in Middle Tennessee.

Following that success, Steven C. Wyer built two companies geared toward debt collection utilizing information found on the Internet. It was during this time that Steven C. Wyer began to understand the significance of the massive amounts of information available at users’ fingertips, thanks to the 1998 advent of Google.

“Those businesses were all built on information found on the Internet,” Steven C. Wyer says. “We had access to a tremendous amount of instant information; it’s what drove the business.”

When the companies ended up in litigation, Steven C. Wyer began to see the full power of what the Internet could do. Steven C. Wyer stood by, unable to do anything as details of the case were posted online, many of them false. During this time, Wyer began to see that the old principle of “innocent until proven guilty” didn’t hold true when it came to search results. The misinformation gravely damaged Steven C. Wyer’s professional and personal life, as well as his finances.

“A great man once said that a good reputation is hard earned over a lifetime but it can be gone in the blink of an eye,” Steven C. Wyer reflects, adding, “It is unbelievable what this type of information is doing to our society.”

Today, Steven C. Wyer is working to change all that. In his new book, Violated Online, Steven C. Wyer details more than fifty ways individuals can brace themselves for reputation damage online. Online attacks, Wyer explains, can be from a disgruntled employee, an anonymous enemy, or even a competitor. Even a negative customer review can be posted from someone simply having a bad day, Steven C. Wyer says. But that sort of thing can have a lasting impact on a business’s bottom line.

With more than thirty years of experience in business, Steven C. Wyer has watched the industry change, not only because of the Internet but also due to the rocky economy. In these tough times, Wyer knows business professionals need to have every edge they can, with online reputation being more important than ever. While Steven C. Wyer knows bad things happen to good people, the real shame is when those bad things are held over a professional’s head for an indefinite period. Through his book, as well as Reputation Advocate, Inc., Steven C. Wyer hopes to help protect professionals from online reputation damage.

Steven C. Wyer lives near Nashville, Tennessee where he balances a successful working life with touring to promote his new book.